Tahir Aziz

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Tahir Aziz

Tahir Aziz

Dallas, Texas

I help your business increase revenue by deeply
understanding customers.

I help your business increase revenue by deeply
understanding customers.

Book your free consult

Book your free consult

Where I've worked

Increase adoption, retention, and market share by spending time with the people you build for

Deeply understand your problem space so you can proactively build the right features and workflows.

Deeply understand your problem space so you can proactively build the right features and workflows.

Deeply understand your problem space so you can proactively build the right features and workflows.

Avoid user experience issues so you don't lose out on user adoption and retention.

Avoid user experience issues so you don't lose out on user adoption and retention.

Avoid user experience issues so you don't lose out on user adoption and retention.

Learn effective practices anyone on your team can use to be more customer-centric.

Learn effective practices anyone on your team can use to be more customer-centric.

Learn effective practices anyone on your team can use to be more customer-centric.

"We've seen that spending just 2 hours every 6 weeks with users can lead to better products."

"We've seen that spending just 2 hours every 6 weeks with users can lead to better products."

— Jared Spool, Pioneer in the field of User Experience

— Jared Spool, Pioneer in the field of User Experience

How I translate business goals and user insights into revenue for you

User Research

I help you answer strategic business questions through user studies so you can build the right thing the first time.

User Research

I help you answer strategic business questions through user studies so you can build the right thing the first time.

User Research

I help you answer strategic business questions through user studies so you can build the right thing the first time.

UX Strategy

Avoid user experience issues so you don't lose out on user adoption and retention.

UX Strategy

Avoid user experience issues so you don't lose out on user adoption and retention.

UX Strategy

Avoid user experience issues so you don't lose out on user adoption and retention.

Service Design

I work with your teams to align customer needs with your internal operations.

Service Design

I work with your teams to align customer needs with your internal operations.

Service Design

I work with your teams to align customer needs with your internal operations.

Research and strategy case studies

Research and strategy case studies

Details and images are generic to maintain confidentiality.

Led research for a new healthcare product supporting a $40 billion market across 3 personas.

Designed an industry level, custom-label experience for 2 clinical personas and patients. Influenced the product by planning and executing 10 studies including observations in a healthcare setting.

View case study

Led research for a new healthcare product supporting a $40 billion market across 3 personas.

Designed an industry level, custom-label experience for 2 clinical personas and patients. Influenced the product by planning and executing 10 studies including observations in a healthcare setting.

View case study

Led research for a new healthcare product supporting a $40 billion market across 3 personas.

Designed an industry level, custom-label experience for 2 clinical personas and patients. Influenced the product by planning and executing 10 studies including observations in a healthcare setting.

View case study

Identified 8 unmet user needs, 14 pain points, and 4 value-add feature opportunities for a B2B healthcare app

Led product discovery/user research for a provider credentialing app. Conducted 4 stakeholder interviews, 13 user interviews, and 3 observations.

View case study

Identified 8 unmet user needs, 14 pain points, and 4 value-add feature opportunities for a B2B healthcare app

Led product discovery/user research for a provider credentialing app. Conducted 4 stakeholder interviews, 13 user interviews, and 3 observations.

View case study

Identified 8 unmet user needs, 14 pain points, and 4 value-add feature opportunities for a B2B healthcare app

Led product discovery/user research for a provider credentialing app. Conducted 4 stakeholder interviews, 13 user interviews, and 3 observations.

View case study

Focused on key user needs to re-design the eligibility team's app to beat busy season and tool deprecation, without user disruption

Led product discovery and user research end to end.

View case study

View case study

Hear from people I worked with

Hear from people I worked with

Quotes taken from anonymous performance reviews by L6/L7 product team members I regularly worked with at AWS.

Quotes taken from anonymous performance reviews by L6/L7 product team members I regularly worked with at AWS.

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His exceptional ability to grasp client requirements and ingeniously solve complex problems sets him apart. His deep dive into challenges and collaborative nature are pivotal in delivering a superior user experience, exemplifying his extraordinary expertise and commitment.

- AWS Product Team Member

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Tahir’s super power is his ability to dive deep into user research with empathy and precision to understand customer pain points and translate that to an innovative ideal user flow.

- AWS Product Team Member

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He spearheaded the project's research effort and has helped de-risk what we are building for our users. He has run several user interview sessions that directly impact what gets incorporated.

- AWS Product Team Member

Let's do good together

Work with MAANG level talent for a fraction of the price, without bureaucracy and endless meetings.

Book your consult

I'd love to learn how I can support you and your customers.

1

Book your consult

I'd love to learn how I can support you and your customers.

1

Book your consult

I'd love to learn how I can support you and your customers.

1

Watch the work

I'll create and execute a custom CX strategy for your team.

2

Watch the work

I'll create and execute a custom CX strategy for your team.

2

Watch the work

I'll create and execute a custom CX strategy for your team.

2

See the impact

See how your business changes. Then let's do more good together.

3

See the impact

See how your business changes. Then let's do more good together.

3

See the impact

See how your business changes. Then let's do more good together.

3

Book your free consult

Book your free consult

Tahir Aziz

Let's do good together.

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© Copyright 2025 Tahir Aziz

Tahir Aziz

Let's do good together.

Calendly

LinkedIn

Email

© Copyright 2025 Tahir Aziz